Alex Smoller | Website Design + Development | New York

Hello!

Alex Smoller has been designing and developing websites for clients in New York, and around the country, since 2000. He has been working in the internet industry since 1995 and worked on some of the first websites for companies such as Fidelity, Charles Schwab, Toyota, and other Fortune 500 companies.

If you are a firm looking for a web developer to partner with – who can execute simple to complex web solutions – please email Alex at info@smoller.com, or call 212-343-1440.

Thank you.

Portfolio

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Marketing Management Group

Working with designer Lauren Webster, via Brash Creative, we executed a clean and tight upgrade for this company that offers various business advisory services to the retail, fashion, textile, home, jewelry and beauty sectors. I developed the website responsively to accommodate mobile devices, and integrated my customized content management system to give the company freedom to manage their website themselves.

Project Management, Creative Direction: Robin Albin and Susan Hunter, Brash Creative
Designer: Lauren Webster, Webster & Sons
Developer: Alex Smoller

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Maison Française Centennial

Marc Blaustein, former Art Director of the New York Public Library, brought me in to work on the website for the centennial celebration of the Maison Française at Columbia University. With its rich history, spanning two world wars and numerous cultural revolutions, the website is chock full of fantastic photographs and media. Working on the website was not only a great creative endeavor but afforded me a glimpse into this great institution’s history.

Project Manager, Designer: Marc Blaustein
Developer: Alex Smoller

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For Action Initiative

We helped For Action Initiative transition from Families of September 11 to their current organization, with new branding, website, and template for the lesson plans they offer educators. For Action Initiative offers tools and resources for educators to help them teach about a difficult subject matter: terrorism. They offer insight and in-depth lesson plans to help approach a very difficult topic. Doug Muise was the lead designer on this project, and helped create a visual language that is clear, concise, and has a sense of lightness.

Project Manager, Developer: Alex Smoller
Designer: Doug Muise

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Smithsonian

Working with Doug Muise, we developed an iPad-based kiosk for Smithsonian’s National Museum of the American Indian exhibit Up Where We Belong. The exhibit showcases American Indians in popular music in the 20th and 21st centuries through music clips, video performances and interviews, as well as photography and historical commentary.

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Wild4life

Wild4life is an amazing organization making real change in the world. They “address the huge unmet need for health services in rural communities in sub-Saharan Africa by mobilizing communities, creating demand, connecting them to health service providers, and managing a co-ordinated response.”

Design Studio: Doug Muise Design
Designer: Doug Muise
Developer: Alex Smoller

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NYC iSchool

The NYC iSchool is a New York City high school that is “…dedicated to equipping students with the skills necessary for success and leadership in the 21st century. The iSchool program is designed to offer students opportunities to engage in meaningful work that has relevance to them and the world, choice and responsibility in determining their high school experience, and unique structures to support their development.”

Design Studio: RED
Designers: Stuart Rogers, Sam Eckersly, Jane Huschka
Developer: Alex Smoller

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Brooklyn Youth Chorus

Working with RED, we developed a website for this Grammy Award-winning youth chorus, incorporating our content management system to allow them full control over their content.

Design Studio: RED
Designers: Stuart Rogers, Sam Eckersley
Developer: Alex Smoller

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Russell Design

Russell Design is an exceptionally talented design studio. They specialize in environmental and print, as well as web design, and do some very tight and compelling work.

They wanted to redesign their website and needed a way to easily keep it up to date. They came to me to integrate my content management system and to build their website. We included some fun and interesting interactive elements, as well, without the use of Flash.

They were a pleasure to work with, both personally, and professionally.

Creative Director: Anthony Russell
Design Studio: Russell Design
Designers: Anthony Russell, Robert Barber, Adam Katz
Developer: Alex Smoller

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The New Group

The New Group is an award-winning theater company located in New York. They are “an artist-driven company with a commitment to developing and producing powerful, contemporary theater.” Working with RED we developed an interactive – yet non-Flash – online version of the brochure for their upcomming season.

Design Studio: RED
Designers: Stuart Rogers, Sam Eckersly, Jamus Marquette
Developer: Alex Smoller

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Brigitte Lacombe

We were approached by Brigitte Lacombe — an internationally renowned photographer — to design and produce her website. She wanted a clean and modern design to showcase her work, which is what we do best. We also integrated our content management system so they can update in-house.

Client: Brigitte Lacombe
Project Manager: Alex Smoller
Designer: Alex Smoller
Developer: Dan Hewins

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Martin Ahlgren

Martin Ahlgren is an accomplished and successful director of photography, creating stunning visuals for clients such as Absolut, the Rolling Stones, Budweiser, Toyota… and the list goes on and on. He came to me needing a website he could maintain himself. We integrated our customized content management system which allows him to easily update and manage his portfolio.

Desigers: Martin Ahlgren, Alex Smoller
Developer: Alex Smoller

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Keith McNally + Balthazar

Continuing our relationship with award-winning design studio Mucca Design, we produced these client-updatable websites for renowned New York City restaurateur Keith McNally.

Design Studio: Mucca Design
Project Manager: Roberta Ronsivalle
Designers: Matteo Bologna, Christine Celic Strohl
Developers: Alex Smoller, Dan Hewins

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  • Marketing Management Group

    Marketing Management Group

  • Maison Française Centennial

    Maison Française Centennial

  • For Action Initiative

    For Action Initiative

  • Smithsonian

    Smithsonian

  • Wild4life

    Wild4life

  • NYC iSchool

    NYC iSchool

  • Brooklyn Youth Chorus

    Brooklyn Youth Chorus

  • Russell Design

    Russell Design

  • The New Group

    The New Group

  • Brigitte Lacombe

    Brigitte Lacombe

  • Martin Ahlgren

    Martin Ahlgren

  • Keith McNally + Balthazar

    Keith McNally + Balthazar

CMS

A CMS (content management system) is a web-based tool that allows any person or organization to update a website themselves, without using any programming — or programmer — at all. No HTML, Javascript, Cascading Style Sheets. None of that stuff. All you need is a computer, an up-to-date web browser like Safari, Chrome, Firefox or Internet Explorer, and an internet connection.

I developed this CMS after being frustrated by the tools that were available a few years ago. There are a few CMS’ out there that have vastly improved, such as WordPress, Joomla, and Expression Engine, but there are times when they don’t quite fit the needs of a project. When that is the case, I employ this CMS.

CMS features

  • Fully customized to client specification
  • Secure login
  • Ability to create sections, categories, and pages
  • Move categories and pages to different locations
  • Upload photos and files, like PDFs
  • Insert video files or embed from YouTube or Vimeo
  • Preview before publishing within the CMS, or in a separate “live” preview
  • Multiple user accounts
  • Clean URL’s: smoller.com/about-us instead of smoller.com/index.php?s=13, for example

Click below for screenshots of the CMS administration tool from the Brooklyn Youth Chorus website.

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Main Sections

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Edit Homepage

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Edit Section

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Edit Page

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Edit Image

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Publish

  • Main Sections

    Main Sections

  • Edit Homepage

    Edit Homepage

  • Edit Section

    Edit Section

  • Edit Page

    Edit Page

  • Edit Image

    Edit Image

  • Publish

    Publish

Testimonials

Below are testimonials from a selection of clients who have my CMS integrated into their website.

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Horgan Becket

Cayce Becket, Horgan Becket
Initially, investing in a website was our primary goal, including all the effort and coordination that went into the design, the function and the content (text & images).

In retrospect, we quickly realized that after getting the website up, even with the best of intentions, there were many small details that we could not have possibly anticipated beforehand that need to be managed. The overall design and structure of the website stays the same, but we needed in-house capability to manage our content, whether it be to change a single phrase or word, include a better image, refresh our logo, publish more projects, refine the description of our services or clarify statements, change a phone number or address, add personnel bios, add news and/or current events, etc.

Alex Smoller’s CMS is easy to use, straight-forward and intuitive, and allows us to make large or small changes to our content that can be published on the Web in seconds or at our convenience, at anytime, from anywhere. The system also allows us to preview and test any changes we are considering before we publish them on the Web. Bottom line, the CMS significantly increases the value of the initial investment in the design and implementation of the website by adding simple to use “in house” fingertip flexibility and control. In our case, the CMS has undoubtedly paid for itself several times over. It is simple to use, saves time and cost and provides long-term flexibility.

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Brigitte Lacombe

Brigitte Lacombe Studio
We very much liked the structure and design of our website but found it difficult and time-consuming to keep it up to date (using Dreamweaver).

We needed a system that we could manage from any computer and had great ease-of-use, so that anyone in the studio would be able to update it.

Alex Smoller’s CMS is just what we needed. The form of our site remains the same but now we have the ability to change the content when and wherever we feel like. It’s a revelation to be able to upload images or change a word or two without having to input HTML code. The changes we make take no time at all to happen. We’re now more efficient and enthusiastic about keeping our website up to date.

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Rogers Eckersly Design

Stuart Rogers, Rogers Eckersly Design
Our content management system, developed by Alex Smoller, has completely changed the way we use our website. In the past, we rarely updated it because of the time hurdle of working with HTML. As a result, our site would quickly become outdated, preventing us from putting our best foot forward to potential clients. We needed something that we could use with very little effort, and the CMS allows us to easily update our site content without digging into the code. The interface is intuitive and customized to work with our specific needs. It is also scalable and we have added a number of features over time. Our site now feels current and up-to-date.

  • Horgan Becket

    Horgan Becket

  • Brigitte Lacombe

    Brigitte Lacombe

  • Rogers Eckersly Design

    Rogers Eckersly Design

Partners

Design Studio Partnerships
I have relationships with several award-winning design studios, from New York to San Francisco, who find that hiring a web development team full-time doesn’t fit within their operating budget. When they land a project that requires a web component, I am able to come in and round-out their services. This gives them the edge in competing for projects with other studios, without adding to their overhead.


Working with web developers in the past, we’ve run into numerous situations of being told one thing and getting something else. Beyond the fact that Alex has the ability to design as well as build websites, our studio has found dealing with him refreshing in that he really works with us in figuring out the best approach to each project. When he delivers (on or ahead of schedule) we get exactly what we hoped for. Working with Alex is a pleasurable and successful experience.
- Sam Eckersley, Partner, RED


Whenever Alex is not riding his BMW motorcycle he is there for us. Either in his office, at home, or sitting in a Starbucks café making emergency changes that the client requested 20 minutes before launching a new site. Alex is a great developer to work with: a creative problem solver who is extremely patient with predominantly picky print designers who refuse to use system fonts for the web. We Muccans love working with him (the next projects are already lined up so don’t steal his time!).
- Nadja Tata, Project Manager, Mucca Design Corporation


Please do not work with Alex Smoller. He is professional and consistent, his code impeccably clean and his work ethic outstanding. I would rather not share the fact that he is someone who delivers on his promise, goes above and beyond for the call of perfection, and is actually a pleasure to work with. If you are looking for a developer who really knows the business and is a partner in creating outstanding solutions, you have found him. Don’t spread the word.
- Amy Gershoni, President, Gershoni


Alex is great to work with. The solutions are immediate and creative and he becomes part of the team instantly. This makes for positive (and short) client meetings where he contributes to information gathering and getting the job done. Just look at his portfolio — its all there.
- Anthony Russell, President and Creative Director, Russell Design


We designers can afford to be unkempt, space-cadet, artiste-types. But when it comes to turning our designs into tight, functional websites for our clients, we need rockstar developers like Alex on our team. Meticulous, highly-knowledgeable, super-reliable—this guy delivers. And unlike developers you may have worked with in the past, Alex is articulate, sociable, and an ACTUAL pleasure to work with. Sure, he doesn’t wear a cape, speak Vulcan, or drop “Lord of the Rings” references, but what he DOES do is take your layered photoshop files and turn them into pixel-perfect websites.
- Doug Muise, Principal, Doug Muise Design


When I was looking for a web developer I was surprised by the incompetence and approximation I found.
Luckily I met Alex, who is competent and truly knowledgeable, reliable and fast, and is of course a good developer. He knows what’s appropriate, and what’s a superfluous gimmick. Thanks Alex!
- Francesco Gianesini, Principal, Gianesini Design

Contact

For more information, or to schedule an appointment:

(212) 343-1440

info@smoller.com